Write your rate letter
Fill in the details and the document writes itself. Copy it when it reads right.
Copy-ready template
Subject: A small update to my rates Hi Sam, I've loved working with you this year, the Website redesign work especially. I'm writing to let you know that from 1 September, my rate will be $135/hr. This is my first adjustment in a while and keeps my work sustainable so I can keep giving your projects the attention they deserve. Nothing changes for work already booked or quoted before then, and I'll always give you a clear estimate up front. Thank you for your trust. I'm looking forward to what's next. Best, Alex
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How to use the rate increase letter
- Add your client’s first name, your new rate and the date it starts.
- Name a project you made together, or leave it blank and the letter skips that line.
- Copy the letter and send it at least 30 days before the new rate begins.
How the rate increase letter works
The letter follows a simple order: thanks, the new rate and its start date, what stays the same, and thanks again. It explains without apologizing.
The orderthank you → new rate and date → what stays the same → sign-off
Keep it short. A rate letter that runs to a second page starts to sound like an apology, and an apology invites a negotiation. Name the new rate, name the date, and say what doesn’t change.
- Increase
- $15 / hr (12.5%)
- On 20 hours a month
- +$300 a month
- Send by
- 1 August
A step like this is easy to say yes to. If your rate is far below where it should be, two smaller steps a few months apart land more gently than one big jump.
Rate increase letter FAQ
How much notice should I give?
At least 30 days, and 60 for retainers or long projects. It gives your client time to plan, and you time to answer questions.
How much should I raise my rate?
Many freelancers review once a year. Use the freelance rate calculator to see where your rate should be, then move towards it in steps.
Do I need to explain why?
A sentence is enough. You don’t owe anyone a breakdown of your costs.
What if the client says no?
Thank them, then decide whether to keep them at the old rate for a set time, or part ways kindly.
Should I raise rates for every client at once?
You can, but many freelancers start with new clients and move existing ones over at a natural break: a new year, a new project or a contract renewal. Long-standing clients often get a little extra notice.
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